THE PROBLEM

Valle Escondido had an outdated brand that needed a fresh look. Seeking to be the top choice for weddings and retreats in the Panama highlands, they knew their logo and brand had to modernize for a global audience. Despite the sentimental value of their existing logo, an update was necessary to align with their new vision. Goals included staying connected to nature, highlighting unique offerings, and championing sustainability. To stand out, they wanted to emphasize family management, diverse rooms, and numerous amenities like a country club with golf, mini-golf, pool, gym, spa, and a restaurant. The desired logo aimed for warmth, coziness, romance, and a picturesque feel while keeping its original essence.

The solution

Our approach extended beyond a mere visual update. We delved into creating a brand that not only addressed the aesthetic concerns but also strategically positioned Valle Escondido for its aspirations. We refined the logo, preserving its sentimental value while infusing it with a contemporary vibrancy. The comprehensive branding solution included crafting a cohesive narrative that highlighted the brand's commitment to nature, unique offerings, and sustainable practices. By strategically emphasizing family management, diverse room options, and a rich array of amenities, we aimed to set Valle Escondido apart in the competitive landscape. The result is a brand that not only looks fresh and inviting but also aligns seamlessly with its vision, inviting a global audience to experience the charm of the Panama highlands.