The problem

Sostento a non-profit consultancy for healthcare workers, faced a challenge – they needed a brand that reflected their uplifting, adventurous, and optimistic personality. The brand had to be versatile, serious for corporate investors, yet approachable and playful for charitable clinics and healthcare workers. It needed to bring joy while maintaining professionalism, adapting seamlessly to different audiences. Sostento wanted confidence in their branding, ensuring it resonated effortlessly across various environments.

The solution

We crafted a dynamic brand that perfectly balanced seriousness and playfulness, catering to diverse audiences. This strategic branding not only met but exceeded expectations. As Sostento rapidly grew, our ongoing support became integral. The recognizable brand presence we developed propelled them into the spotlight, securing opportunities with major media platforms. Sostento's newfound flexibility and adaptability, coupled with our system of templates and illustration library, empowered them to capitalize on strategic partnerships. Through our collaboration, Sostento achieved remarkable growth, skyrocketing from 1 million to 7 million during a challenging pandemic.