STRATEGIC BRANDING

Blend in no more.
You’re meant to stand out boldly.


We honor your big vision by crafting a strategy-led, fully-expressed brand for conscious* entrepreneurs como tú.


*On a mission to spark change.

our client’s brands
have been featured in

OUR BREAD
AND BUTTER

the lighthouse —1:1 COACHING

Embark on this 1:1 coaching session with Marlene designed to shine a light on your brand's potential. We’ll offer precise insights to lift your brand presence, strategy, and visual identity—leading you to clarity and growth.

LAND YOUR BRAND — BRANDING

Land Your Brand is our signature branding offer. A carefully curated experience where we bring your brand to life based on your needs, goals and your dream vision.

Packaging design

We immerse ourselves in your goals, weaving a one-of-a-kind solution that highlights your product and tells its unique story with creativity and flair.

UNFOG YOUR BRAND — BRAND AUDIT

Our one-week brand audit provides immediate insights to enhance your brand. Tailored for emerging entrepreneurs it offers a swift solution to cut through the haze and bring your brand into focus.

PASSING THE TORCH — MENTORSHIP

Owning a design studio is a dream, but it comes with challenges and growing pains. In our 1:1 mentorship, I'm here to pass the torch, just as my mentors did for me. Your journey to clarity, guidance, and accountability starts now. Let's go!

design intensive

Elevated designs for brands on a tight timeline. A quick and hands-on solution. We’ll craft brand materials you’ll be thrilled to reveal!

WE BELIEVE

When you do what you love, and love what you do, you show others what is possible, and inspire them to live their most fulfilling lives.

You are brave enough to believe in your vision and in yourself.


So are we. And we’re passionate about helping you shape your brand’s souland craft its colorful personality.

OUR WORK

Valle Escondido

BRANDING, COLLATERAL, STATIONERY, SOCIAL MEDIA GRAPHICS

Alfajores & Co.

STRATEGIC BRANDING, PACKAGING DESIGN, SOCIAL MEDIA GRAPHICS

Effecto Lab

STRATEGIC BRANDING, Web Design, SOCIAL MEDIA GRAPHICS

get to know me

Hola, I’m Marlene!

A Panameña designer & creative director based in LA who loves tres leches, colorinche and long walks.


I help conscious entrepreneurs (just like you!) craft strategic, bold and successful brands. I also mentor seasoned creatives, empowering them to overcome obstacles, be true to themselves and thrive with confidence.

Read More >

Behind Every
Stunning Visual

This is our approach to building a brand that embodies your values and everything you stand for. A brand you’ll confidently share and show off.

OUR PROCESS

  • A deep dive into everything we need to know about your brand: history, obstacles, goals, successes, opportunities. You may know some of these, and we’ll discover others together.

  • A step to define and solve the problem, to find your unique place in the market. Then it’s a trip down many digital rabbit holes, gathering vital info for a strategy that builds your brand's success (for new or refreshed brands).

  • An exploration. With an approved strategy we put on our explorer hat a la Indiana Jones, and start ideating your brand’s look and feel via moodboards and stories.

  • Hitting the nail in the head! You'll choose the moodboard that will drive your brand direction, and we'll dive heart first into creative mode, inspired by the story you want to share, the emotion you want to evoke and the transformation you help your audience achieve.

  • WE DID IT! After implementing your brand elements and delivering your final files as agreed, you’re ALL SET with a purpose-full, fully-expressed brand. One that’s ready to spark change (and change the world along the way), moving you one step closer to achieving YOUR OWN version of success.

OUR CLIENT’S
KIND NOTES

aiko
Undoubtedly, the most remarkable part of collaborating with Marlene was her unwavering passion in every task and the meticulous attention to detail in her work.
client
Undoubtedly, the most remarkable part of collaborating with Marlene was her unwavering passion in every task and the meticulous attention to detail in her work.
client

Right from the start, Marlene understood our needs and expertly led us through every phase of the project. The entire process was nothing short of spectacular, resulting in a beautiful outcome. Marlene's methodical and professional approach to each deliverable makes us wholeheartedly recommend her to anyone considering brand work.

Viviana Malvehy y Shadia Palis
Gift Artisans & Founders Demisdos

client
Marlene is the absolute best at what she does.
client
Marlene is the absolute best at what she does.
client

When I approached her, I was a bit confused and overwhelmed. Throughout my project, she provided clarity on the brand's current state and steps to elevate it to industry standards. As a Latina in the US serving both LATAM and US markets, I felt at ease working with Marlene as she understands both markets well and that to me was priceless. Now, I have a clear brand strategy, making it effortless to guide my design and marketing team without extra effort.

Estibali Carrera
Business Finance & Wellness Coach

client
After working with Marlene to tell our story and design our tools, we were able to super charge our fundraising and grew from a $2M to a $9M organization in a year during a pandemic.
client
After working with Marlene to tell our story and design our tools, we were able to super charge our fundraising and grew from a $2M to a $9M organization in a year during a pandemic.
client

We could not have projected our deep expertise and commitment without her work. Marlene and her team helped us build our credibility as a serious, rigorous player in the public health space.

Jenny Liang
Board member, CINO, sostento.org

client
“Everyone who comes across my brand, says: ‘This work represents who YOU are, like nothing else I’ve ever seen.’”
client
“Everyone who comes across my brand, says: ‘This work represents who YOU are, like nothing else I’ve ever seen.’”
client

The energy and warmth Marlene pours into everything she does, was noticeable all throughout the process until the end result. She’s all heart and you can see it in her work...Finally, the value I received for my investment was outstanding — what a pleasure to pay!

Anamari Eskildsen,
Author, Podcast Host, Entrepreneur, Ani Eskildsen y Con Intención Podcast

client
Testimonial Nuevo
client
Testimonial Nuevo
client

Right from the start, Marlene understood our needs and expertly led us through every phase of the project. The entire process was nothing short of spectacular, resulting in a beautiful outcome. Marlene's methodical and professional approach to each deliverable makes us wholeheartedly recommend her to anyone considering brand work.

Viviana Malvehy y Shadia Palis
Gift Artisans & Founders Demisdos

client